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How to write content for social media

How To Write Content For Social Media: 7 Proven Strategies

Whether you’re starting a home-based business or marketing for a multinational corporation, social media is essential. Nothing can connect you with customers as quickly and as inexpensively. The challenge is that when you start posting, it’s easy to feel like you’re adding water to the ocean with an eye dropper. With millions of new posts and billions of viewers daily, how do you get noticed? Here are some secrets I’ve learned about how to write content for social media.
All Writing Starts the Same Way

Whether you face a blank page or a blank screen, it can feel overwhelming. How do you write something compelling? Well, in her book Bird by Bird: Some Instructions on Writing and Life, Anne Lamott championed the value of sh***y first drafts. In other words, give yourself the freedom to write something terrible knowing you have the skills to improve it. As she explained, “The first draft is the child’s draft, where you let it all pour out and then let it romp all over the place, knowing that no one is going to see it and that you can shape it later. You just let this childlike part of you channel whatever voices and visions come through and onto the page… Just get it all down on paper because there may be something great in those six crazy pages that you would never have gotten to by more rational, grown-up means.” Don’t give in to writer’s block (or writer’s laziness). Take a moment to think about what you want to say and then write it down.
Find Your Voice

You have a unique voice, a way of expressing yourself that is yours and yours alone. You write differently than anyone else. That’s a good thing. When you read The Great Gatsby, F. Scott Fitzgerald’s unique voice shines through. The same can be said for fast food chain Wendy’s and their Twitter account (although credit for that must also be given to social media manager Amy Brown.) Don’t try to copy others. Be patient. It can be as difficult to discover your own voice as to obey the instruction, “Act natural!” Yes, the internet often feels like a forest of inauthenticity but the writers who stand out are the ones who are the most honest and authentic. If you want to know how to write content for social media, don’t be afraid to be yourself and explain why you love a product or service.

Provide Value

Don’t try to sell something to your readers. Give them information they can use. Tell them about something that could improve their life. Remember, it’s a conversation, not a monologue –– which means responding to tweets and customer comments. Taking the time to do this can pay huge dividends –– not just in retention but in new sales from viewers impressed with your company’s follow through. “How to” content is content that is the most likely to be shared –– which is how you build your company’s presence online. Surveys and other data can also attract eyeballs.

Grab Them In the Beginning

Open with a joke, an anecdote, a disarming story. Just as thrillers get the reader’s attention from the first page, you need to do so as well. Crafting compelling content means coming up with a headline that makes the reader want to read and an opening that keeps them hooked. That’s why one of my favorite words is “engage”. When I write my goal is to grab your attention and not let go.
Revise, revise, revise

The difference between an amateur and a pro is that professionals polish their prose. Don’t submit a post that’s riddled with spelling errors or grammatical mistakes. Have a friend or coworker read your final draft before you put it online. You can also use software to improve your work.

Use Hashtags Sparingly

Properly employed, hashtags can help your content find its audience. The key is to only use them when they are connected to your post and limit them to just two per posting. Images are also important but keep in mind that the types of pictures that attract viewers differ with each platform.

Know Your Platform’s Audience

You can’t post identical content across social media. Twitter, for example, favors short-form content and is the perfect place to answer customers’ questions or concerns. Instagram is more visual (although words still matter) while TikTok is about short videos rather than words. Tailor your posts to each platform and learn their unique characteristics which will help you reach a wider audience.

The secret to social media success is the same as with other endeavors. Keep doing it! The more you post, the better you will become –– and your numbers will reflect this.

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